Est. 2016 • New Delhi
10 Years. 1 Million Women. One Perfect Fit.
ZURI didn't start in a boardroom; it started in a fitting room. In 2016, we opened our flagship doors in Noida. We didn't just sell clothes; we listened.
Over the next decade, we serviced over 1 million women face-to-face. We saw the frustration with "Standard Sizing." We heard the complaints about transparent fabrics. We realized that Western brands design for straight hips, while we needed cuts for the beautiful Indian silhouette.
10+ Years
Of In-Store Experience
We solved the three biggest complaints women have with trousers.
Say goodbye to synthetic itch. Our cotton blends are designed for the Indian climate—breathable, skin-friendly, and cool all day long.
Engineered for curves. We added room in the hips and thighs while keeping the waist snug. No more gapping at the back.
White pants shouldn't require nude underwear. We use high-GSM fabrics to ensure full coverage and confidence.
Marketplace Rating
Online Orders
(Last 2 Years)
"Finally, a brand that understands that my thighs and waist are not the same size. The cotton is incredibly soft!"
Priya S.
Verified Buyer
Armed with 10 years of data, we took ZURI online. The response was overwhelming. In just 2 years, we've shipped to over 100,000 pin codes across India.
Our customers on Myntra, Nykaa, and Ajio consistently rate us 4+ Stars. Why? Because we didn't just guess the fit—we spent a decade perfecting it.
At ZURI, "Plus Size" doesn't mean boring. It means the same trend-setting cuts, engineered for your curve.
Need something specific? We offer full customization for our festive wear range.
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